Content MarketingSocial Media

7 Serious LinkedIn Networking Mistakes You Should Avoid Immediately

LinkedIn is one of the largest professional social media networking sites right now.

But, with the increasing number of users every day, degrading the quality of the content on it.

The users are almost doubled in the last 10 years which is 5 million right now! You should make the most of it. By making mistakes on LinkedIn could actually harm your profile and results in losing good connections… 😦

Here is the of some serious mistake people making on LinkedIn to build a network, which must be avoided immediately:

#1 Adding Irrelevant People

Sending a request to people on LinkedIn, just to build the network or increase the number of connections. Most of the people who are new to LinkedIn follow this practice, they just see the others profile and blindly follow them. They are behind the numbers. 20,000 connections they write proudly on their profile headline.

But tell me one thing? Does that number really entice you? How many of them actually helpful or your potential clients?

What you should do?

Being a social media expert for the last 6 years, I know all the ins and outs of it. Let me tell you one thing quality is more important than quality on LinkedIn especially. Adding wrong people can hamper the quality of your profile. With irrelevant people in your network, you can’t exchange the right information, or learn something helpful for your career.

You should add more potential customers or acquaintance who can help you in some way, or help you grow. You should be really choosy about picking up the right people to connect.

#2 Ask for a Recommendation

People ask for recommendations on LinkedIn, even if they don’t really know that person. A few days ago I received a lot of request from unknown people do give them recommendations, I mean they are in my professional network, But I barely know them personally. How can I recommend someone i don’t really know? o_O

What you should do?

So before asking someone for a recommendation, please make sure you know that person really well, they know your work and skills. If you delivered a project recently, politely ask your client if they could write a short recommendation on your LinkedIn profile. Or simply if you worked really well on some project, you can ask your team lead, manager, or teammate to write a recommendation.

Once you have a couple of good reviews, then you can ask your professional network, if you know someone for a long time and worked with them remotely and personally delivered some good work.

#3 Sending Invite Without Context

People send invites to other professionals without context or messaging. The professionals receive a lot of invites per day, why would they add you in their network? They don’t see your request, they just see the number of invites they received.

What you should do?

For example, you are a digital marketing specialist and some android fresher sends you to request without any context, what will you do? You will reject, right?

And, if he adds up a message that “I would like to add you to my network because I need some help with marketing my new app I designed” or maybe for some job recommendations, or maybe he wants you to help to get a job opportunity. Make sense right?

Tips to get a positive response from the professionals on the LinkedIn:

  • You have to send a short, to the point message with the invitation.
  • Always add their name in the message, just Hi or Hey doesn’t seem personal.
  • The message should be very clear and answer the what and why.
  • Add a personal touch by wishing them with some warm words.
  • View their profile first before sending the invite to someone.
  • When sending invite mention something about common skills.

#4 Asking for Skill Endorsement

People asking for skill endorsement from the professionals on LinkedIn without prior conversation.

How you justify the endorsement if you barely know that person?

Again just adding the numbers really doesn’t matter if it’s not authentic. For example, if you got more than 100 skills endorsement on some skill but you don’t have any project mentioned, or client recommendation for that skill, how you would authenticate that?

Another thing is you can’t really ask for skill endorsement from the people you just added in the network, or you didn’t have any prior conversation with them on the common topic.

What you should do?

Start interacting with your connections, asking them something, sharing some knowledge with them, endorse their skills, take a genuine interest in their skills and experience. This makes people feel important and so than you. Then you can simply ask them for the favor, but do it for them before you ask.

Praise people from heart, don’t just pretend that you like them. It helps you make good connections in the long term.

#5 Sharing Old & Copied Information

Posting very old information articles, news or blog posts are really very harmful to your LinkedIn profile. Connections are not interested in watching what was trending last month. They want to see fresh content, new information with some good resource mentions.

Another mistakes people making by posting someone else’s content without giving them credits. This is the most illegal practice you must avoid immediately. You can copy paste other posts by just thinking people won’t find out. These days a lot of tools are available to detect it. The generation is really smart enough to figure out the ways.

And the most stupid mistake is using the wrong hashtags in the posts. LinkedIn started the feature where people can follow the hashtags to find the recent post around that subject. But some people using this feature for bad practiced getting found. You can’t use wrong or irrelevant hashtags just to get more views on your post. Adding a bunch of hashtags here and there in the content might get you the views but no value.

What you should do?

Use Feedly, BuzzSumo tools to find the fresh content to share on LinkedIn. You can find trending topics as well with these tools. Always post relevant and recent content, articles, blog posts, videos, etc.

When you are sharing another person’s post to help them get more views, please share their post instead of copy paste. If you loved some content and you don’t know the original source, post as anonymous. Give people credit for their post creativity and knowledge.

Use hashtag tools available online, you can find most searched hashtags in those tools. These tools help you find the right hashtags, with the insights, global ranking, industry, and relevancy.

#6 Use Wrong Grammar

Using the wrong grammar while communicating with people. Worst mistake ever you could make on LinkedIn. Using wrong sentences could change the whole meaning. When you are talking to a professional on LinkedIn and you write incorrect sentences or choose wrong words to explain the context, you will lose the connections.

What you should do?

If you don’t know the English really well, you can refer to thesaurus or translator tools. Auto-correct, or Grammarly, Ginger app you can install in your system to correct your sentences or words.

Ask help from the people who know the language well. You can ask them to review your message, or simply suggest the better line to deliver your thought process.

#7 Long Introductory Notes

Sending long introductory notes with a lot of sales links embedded – Worst start!

When professionals add people in their network, they immediately receive a long message, which very obviously seems copy pasted, without name and context. With too many links and project and client details etc.

Why would somebody want to know immediately about your company?

They connected to you, means they might have other things in their mind. You can’t just bombard someone with a sales message. It’s really bad practice.

What you should do?

If you want people to genuinely take interest in your product or company then you have to give your connections time. You have to build a relationship. Simply start the conversation with small introductory thankyou message to add you in their network. Then you can ask some questions about the common skills you share with them.

Giving them regards, wishing them for their achievements, will enhance your relationship with your connections. After that, you may ask them if you can help them in any manner, and then you can share some details about the product or services you could offer them.


As social media users increasing every day, the quality of the usage of social media is degrading. One out of three professionals on the planet is on LinkedIn. People joined the professional social media site without knowing the actual benefits and how amazing it could be for their brand.

Fixing all these mistakes could help you build a healthy professional network and add more quality to your LinkedIn profile.😎

What mistake you found? Or if you have any tips to add please share in comment with us.

About author

Richa Pathak is a product marketing consultant having 5+ years of industry experience. She has contributed more than 25 firms around the world, & advised ahandful of startups to grow. She writes about product marketing, event promotion, digital marketing, social media, content marketing, email marketing, and advertising. You can connect with her on the Facebook, Twitter, and LinkedIn.