How to Create an Effective Email Marketing Campaign for Best Results? Part – II
August 29th, 2017
I explained why usually email campaigns don’t work for various organizations, in my previous post.
Here I will explain to you how to create a perfect email marketing campaign that actually works.
Have you ever wonder “Who is getting your email, and why?” If the answer is NO, then it’s the right time to work on your email strategies. Start with determining who your audience is!
For example, You have a list of 100,000 email ids in your database. You have to identify the potential audience to improve your open rate. If your major target audience is in the USA, then you have to create a mail which is mobile friendly, concise and up to the point.
As per the research, Tuesday to Thursday is the best days to send business emails. 11 am – 1 pm or 5 pm – 6 pm is the most optimal time when people go through their inbox. Now you understood why the audience and the time is important.
As the above example the audience is divided based on the country, but there are multiple ways you can split your database:
You can segment by our buyer personas
Where is your audience in the buyer’s journey?
As I explained if I am just comparing the policies doesn’t mean I want to buy it now. The salesy content maybe not appeal to me at that time. I just need some tips and reading stuff. Sending a great email to the right buyer persona at the WRONG time can be a HUGE problem.
You have to think WHO will be on the other side of this email send, reading my message?
The email database could be segmented based on the following criteria:
Geography: country, time zone, area code, address
Company: size, industry, the nature of their business — B2B, B2C, Non-profit, etc.
Richa Pathak is a product marketing consultant having 5+ years of industry experience. She has contributed more than 25 firms around the world, & advised ahandful of startups to grow. She writes about product marketing, event promotion, digital marketing, social media, content marketing, email marketing, and advertising. You can connect with her on the Facebook, Twitter, and LinkedIn.
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Richa founded the SEMupdates blog in 2017 to share latest marketing updates. Richa is the digital marketing consultant, helps clients generate leads. She is contributing guest author in top SEO magazines like Social Media Today, Search Engine People, MarketingProfs and more