Social Media

How to Create the Offer Ads in Facebook to Rule the Holiday Sale?


Facebook introduced an amazing feature in Facebook Business Manager. You might miss this feature, but it’s affecting your holiday season sale!

Offer ads help you increase the app installs, product sales, etc. This feature is useful for B2C firms.

How to set up the offer ads?

Go to the Ad manager. Create the campaign by entering the general information such as campaign name, objective, adset name and ad copy name. Save the campaign.


Facebook Offer Ads - Campaign Setup


Now open the campaign created. Click on the edit button under the Ad set.
Click the button to enable the offer in your ad.


Facebook Offer Ads-1


Once you click the offer button, you will see multiple options.


Facebook Offer Ads-1


Select the page from the drop-down menu.


Facebook Offer Ads-2


Click on the create offer button below the Facebook page option.


Facebook Offer Ads-3


You will see a form with various fields. Enter the necessary information in the form.

Enter the title is what you are offering. Describe the offer is what makes this offer unique. The description should be convincing enough to attract more eyeballs. Enter the date and time when the offers will expire.


Facebook Offer Ads-5

Now here I will explain the offer redemption options:

#1: Online
Enter a website link where people can check the offer. This offer could be a one-for-all or it could be one-per-person.

One Code: People going to use this code to redeem your offer on the given URL. For example people can use CON100 to get 100% free consultation on SEM Updates.


Facebook Offer Ads-7


Unique Codes: If you don’t want to provide the same code to all the visitors, you can offer specific coupons or promo codes to the visitors. These codes will be assigned to the people on the first come first serve basis.


Facebook Offer Ads-unique code


Step-1 Download the template. It contains the guidelines to add the unique codes and the format. Please refer the image below.


Facebook Offer Ads-excel unique code


Step-2: Convert the file in CSV or .txt format and upload it.


Facebook Offer Ads-upload promo code


#2: In-store
You can provide in-store promo codes to use in physical locations of the business. You can create your custom code to differentiate the users visiting the store and using the code.


Facebook Offer Ads12-custom code


Select the appropriate option from the drop-down menu. Or you can create your own custom code which could be anything.

Now you are all set with your offer.


Facebook Offer Ads-11


Now enter the location, budget, audience and other bidding options.
Now open the ad copy in the created ad set.

You will get an option to upload the creative and selecting the right event to track.


Facebook Offer Ads-15


Create the online pixel tracking and offline event to track the offline activities initiated by the visitors.

Now are you ready to run the offer campaign.
That’s how your offer ad will look like…


Facebook Offer Ads-16


Facebook always comes up with amazing features to enrich the advertisers’ experience. This feature is less explored, but worked for businesses who realized the potential of it. If you are running a sale, then people would love to visit your place with a discount offer. It makes people feel special.
Now it’s your turn to try this cool feature.

About author

Richa Pathak is an emerging marketing influencer, and a creative digital marketing consultant who helps clients generate leads, drive site traffic and build their brands through data-driven strategies. With 7+ years of experience in working with B2C & B2B brands across the globe, she is also a well-known blogger for top digital marketing magazines. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She offers various training & mentorship programs to share her knowledge. She loves reading non-fiction books and does nature photography.