SEO

How to Get Links from High DA sites – 20 Actionable SEO Link Building Tactics [Roundup 2020]

Do you always wonder how top sites getting high-quality backlinks from good domain authority sites?

So, I reached out to some of the top SEO experts in their niche, to get the answers to the questions:

  • Which is the proven way to get back-link from a high DA (domain authority) sites quickly?
  • How did it work for you? Share step by step approach to it.

I have received fascinating responses from these leaders. I collected the best answers and created this post to help you learn better link building tactics for you.

By using these actionable SEO link building strategies, you can not only boost your website traffic but also help increase your ranking in SERP.

Now read the in-depth step by step approach to implement these link building tactics for your website.

I hope you will enjoy these tips and SEO techniques. Here you go…

News and PR

Kent-Lewis-Anvil-MediaKent Lewis, President & Founder, Anvil

I started my SEO career in 1996, after a brief stint in the world of public relations. I’ve found that leveraging PR skills and techniques is the best form of link-building out there, as it results in inbound links from high domain authority websites.

The good news is that this strategy works well for new sites, as there is more “newsiness” to anything new.

The net result has been a high domain authority for our agency that is much larger than our dozen employees. Another effective link development strategy is writing syndicated articles for third party industry publications.

Over the years, I’ve written for publications including iMedia, Portland Business Journal, Online Marketing Institute and SmartBrief. You can see our coverage here, which includes local media (TV interviews), industry publications (iMedia) and business (Forbes, Inc., etc.)

HARO pitches

Allison Chaney, Chief Digital Training Officer - Boot Camp DigitalAllison Chaney, Chief Digital Training Officer – Boot Camp Digital

2 ways that we get high domain authority backlinks are through HARO and a Facebook bloggers group we participate in.

With HARO, we check daily requests for sources on various topics. When we see a topic that we can contribute to, and is from a high authority site, we submit a response. We’ve been increasing our quality links on average of 5 new links/month.

We also participate in a closed Facebook group for B2B Bloggers. This community of content creators is always posting requests for specific content on high authority websites. When there’s a good fit, we submit an article that includes a link back to our site.

Guest posting & Infographics

Pranay Anumula, Product Marketer at Keka HR

For me, two things worked, contacting editors through LinkedIn for Guest posting & Infographics.

I just shortlist few high authority sites & then scrap the emails with a scrapper tool & then pick up 1-2 editors LinkedIn profile & contact them directly. Rather than starting with requesting for the link, I start with a casual chat for 3-5 days & then enquire details about links.

The key here is the content / Infographic you would be sharing, if the content is rich & informative, the process of getting links is easy.

Broken link outreach

Jon Torres, Founder at Jontorres.comJon Torres, Founder at Jontorres.com

One way that I generate back-links from top domains is through manual outreach. I’ve been able to create relationships with site admins this way and even contribute guest articles to great domains with this strategy. One way I like to do this is through broken links. The tool I use to find these is Ahrefs broken link checker. This is how you can use the tool:

  1. Compile a list of several great domain sites in your niche.
  2. Use the Ahrefs Site Explorer tool to analyze the sites chosen.
  3. From Site Explorer, enter one of the websites into the search bar.
  4. Click Pages -> Best by links -> 404 not found.

Reach out the site admins with this information and they will be much more open to working with you in the future and possibly give you high-quality links on their site.

Guest post through communities

Max Babych, CEO at spdload.comMax Babych, CEO at spdload.com

There is one very easy, yet impressive life hack. When outreach a website for guest posts – ask how much do-follow links could be included in the article. Usually, webmasters say “as much as possible ’till they look naturally”. As you’ll get this info do the following:

  1. Go to Facebook and look for “links exchange” or “growth hack” communities.
  2. Make a post with your topic and domain where you want to post it and say “look for partners for links exchange”.
  3. Put links of people who will reach you in to your guest post.
  4. Publish a post
  5. Collect as many backlinks back from similar websites, as you out in your own content!

Bloggers outreach campaigns on social media

Bobby Reed, CEO, Capitol Tech SolutionsBobby Reed, CEO, Capitol Tech Solutions

The best strategy we use is to contact the bloggers directly on high authority sites that produce content in our area of expertise. Most of the time, they have future stories they are working on. By reaching out directly, you can help them on a future story, and quickly provide content so they don’t have to work on sourcing it for a future article.

Here is an example. We targeted MarketingSherpa, a high ranking site, and researched their bloggers. We found a previous post and clicked on the author. They list their bloggers on their website, along with a link to their LinkedIn profile.

I sent a note on LinkedIn that we can help with a future article, and after some back and forth, we were quoted in a roundup article. That led to a solid backlink from a high ranking site.

Broken link outreach on small high-authority websites

Axel DeAngelis, Founder of NameBounceAxel DeAngelis, Founder of NameBounce

Broken Link Outreach on Small, High-Authority Websites

Big news sites like the New York Times usually don’t care if they have a broken link on an old post.  However, a number of small, high-authority websites are interested in updating broken links.  If you combine the broken link mention with a personalized PR pitch, it has a very high chance of succeeding.

I used this technique to get a backlink on DNJournal.com (DA 63).  I recommend following these steps.

 

  • Step 1: Look through Google or a tool like Ahrefs to find large resource pages linking to sites in your niche.  In my case, I found a goldmine of broken links in this post called “75 Domain Name Research Tools.”
  • Step 2: Look through the resource pages to find pages that are no longer active, or hosted by a company that is out of business.  In my case, this was an inactive domain name generator called PCNames.com.
  • Step 3: Use Ahrefs to find all links associated with the inactive page.
  • Step 4: Find contact information for any small, high-DA websites using Hunter.io.
  • Step 5: Reach out with a PR pitch mentioning your new resource. Also mention the broken link as you make your request.

Write better content than the current content bloggers are linking to, then pitch them

Simonas Steponaitis, CMO at HostingWiki.orgSimonas Steponaitis, CMO at HostingWiki.org

First, I search for high authority sites in your niche, which backlinks are important for you to get from and create a list.

Link building through blogging

Then, with every new blog post, you write mention websites that are relevant to your topic. Because most websites have someone tracking their referral traffic and if you link to them, at least they will be interested who you are. I am sure they will have a look at your website and may even link back to you.

The next great way is forum posting. As you already will have a list of high authority sites try to give answers to their queries and also you can mention your website links as a reference source.

Another way, you should find out influencer bloggers in your niche who are willing to link to your site.

Firstly, you can do research on your competitors’ website’s backlink profile in order to find people who are linking to your competitors’ websites. These people would most likely link to your site.

Then find what kind of contents they are linking to. Now create content which are much better and more useful. The next step is sending an email to these influential bloggers and ask them to check out your content and give their feedback.

Don’t include anything regarding backlinks in your first email. Just ask for their feedback and ask them to share your content in their social space if they like the contents. Then, in your next emails, ask them to link to your article from one of their relevant articles.

It seems to be a very time-consuming process. But in this case, it is possible to get at least a 5% conversion rate with this approach. The best part is that the backlinks you receive in this method are super strong and encourage you to improve your search rankings as well.

Expert Roundup Link building

In my opinion, Expert Roundup Link building is a great way to earn backlinks from high authority websites. Let me explain in details:

An expert roundup is a compilation of answers or quotes of experts in your niche. 90% to 95% content comes from the experts, and you don’t need a content writer team to implement this technique.

Let me explain the Expert Roundup process:

  • Step 1: Choose a list of questions (max 2 questions)
  • Step 2: Find influencer or expert of your niche
  • Step 3: Engagement with an expert on social media before sending an actual email
  • Step 4: Find contact details of Experts
  • Step 5: Draft and send an email
  • Step 6: Put all answers together and publish content
  • Step 7: Share live link with participant

One of the benefits of this technique is you will get a ton of high-quality social shares experts who contribute to your expert roundup post and will share your article with their social media followers. Many experts publish their answer on his/her website and give your original article link as a reference.

It is an expert roundup post and earned 131 backlinks to date.

Expert Roundup Link building

Outreach campaign for the webmaster to fix broken links

Jonathan Kelly, Link Acquisition SpecialistJonathan Kelly, Link Acquisition Specialist at 1st on the List Promotion Inc.

One of my favorite link building tactics is finding broken links. It’s as old as any link building strategy, but it’s still around because it works. My preferred tool is Check My Links (You can use to instantly find and highlight all broken links on any webpage.

The steps are simple:

  • Do a Google search with one of your top keywords, in this example, I search “broken link resources”broken link outreach plan
  • Look at the top 10-20 websites that come up and run the broken link tool on each page
  • Find a broken link within the content
  • Reach out to the person/website linking to the broken resource
  • If you don’t have the content, ask them if they would consider linking to it if you wrote the replacement content

Example: Neil Patel is one of the most well-known link building experts. One of his best pieces of content on link building has a few broken links within the content (my tool found 4). I run the tool and find that he has a broken link very early into the article.

broken link finder - SEO

This broken-link creates the opportunity to open dialogue with the site owner.  I then reach out, and suggest replacement content, or ask if he would consider linking to a new piece of content I would create. By doing this, you establish interest before writing the content and save time and increasing the likelihood of acquiring the link.

Make a list of the contributors or journalists in your niche

Ali Payani, CEO LookinLAAli Payani, CEO LookinLA

Every month create a list of targeted websites you want to publish your blog or articles, divide them into different tiers based on their traffic. For those who have lesser traffic, you may contact their marketing team or publisher, in some cases, they might ask you for a short payment to include your link.

For those who have higher traffic and are more valuable to your business, you need to create another list. this is a list of their contributors or journalists who already have access to the editorial team and you can find their profile on LinkedIn or Twitter.

Get connected with them and start the conversation since you already know their interest, it would be easier to do so, then you can pitch your article to them or have a collaboration with them. Many times they will go to ask you to distribute their articles among other publishers in order to publish yours on the targeted website.

Newsletters and their archives

Peter Thaleikis, Bring Your Own Ideas Ltd.Peter Thaleikis, Bring Your Own Ideas Ltd.

Not overly creative, but stable and doable for everyone: One fairly easy win are newsletters and their archives. Numerous websites send regular newsletters out. These newsletters are constantly in need of fresh content to keep their sending-schedule up.

You can find these websites with queries like “KEYWORD newsletter inurl:archive”.

My approach is to subscribe to potentially interesting newsletters, wait for 2-3 editions, study their types of content, and then reply to the newsletter with a topic-related article of mine.

In many cases, these get accepted and will be included in the next edition.

Besides traffic from the newsletter itself, the key is to get a backlink from the newsletter archive – usually very relevant pages with internal and external backlinks and some social shares too. Very organic, as Google likes it.

Links from Your Site Encourage Links to Your Site. Search Engines Notice Who You Link to.

Kenny Trinh, CEO of NetbooknewsKenny Trinh, CEO of Netbooknews

Step 1 – Link Out to 4 or 5 Bloggers in Each Blog Post

With every new blog post you write, try to mention – and link to – a handful of websites that are relevant to your topic.

Why?

Because linking out is going to improve your website’s overall SEO profile, as SEO expert Rand Fishkin points out:

Links from Your Site Encourage Links to Your Site. By definition, the Internet is a network of links between different sites. By linking out to relevant resources on other websites you’re participating in an activity that’s fundamental to the Internet. The people you link to will notice it and there’s a good chance they, in turn, will link to you.

Search Engines Notice Who You Link to. Studies by Moz strongly suggest that search engines are aware that high-quality sites typically link to other high-quality sites. This means that when you develop a pattern of linking to relevant, high-quality sites, your site will be rewarded by the algorithms.

Linking Out Rarely Goes Unnoticed. Most websites have someone tracking their referral traffic – if you link to them, at the very least they will be curious to know who you are. They’ll visit your website and may even link back to you.

Step 2 – Reach Out and Let Them Know

But don’t just hope that they notice – take it a step further and let them know. Send them a quick email along these lines:

Hi [Name],

I just wanted to let you know that I mentioned you in my latest blog post: [URL]. Thanks for the great article!

Best regards,

[Your Name]

If you can’t find their email address, send them a tweet instead.

This is what I usually do, because it’s quicker and because their Twitter ID is much easier to find:

@username Hi [Name], just to let you know that I mentioned you in my latest blog post [shortened URL]. Keep up the good work!

Make it a practice to do this with every new blog post.

At the very least you’ll be developing connections with people in your niche. And you’ll most likely also get some high authority backlinks.

Make an offer to high DA sites that will benefit them too

Rhea Cassimire, SEO Specialist, Tandem Interactive

The best way to get a back-link from a high domain authority site is to reach out to them with an offer that will also help their site. Reaching out to high domain authority sites and just asking them to help you won’t.

Each time I have offered a high domain authority site something in return- such as a feature on a blog post that they can share- I am more likely to get a response. Making the link back appeal to them as an offer they just can’t refuse will always do the trick!

An easier way is to reach out to a high domain authority page and ask them to correct any misinformation that may be posted about your site. Once you have made the initial contact, you can thank them and mention something about linking sites.

If you are reaching out to bloggers in your area or who are experts on a particular matter, reaching out for a link back in the form of 5 question interview is a great technique. Let the blogger know that they can answer any of the 5 questions or all 5 if they choose to.

Use their answers in your content and link to their blog. Once your content is posted, send it to the blogger noting where you have linked them and ask them to please share your content, with credit to you, on their site.

If the blogger’s content or answers are evergreen, you can establish a strong back-link connection with them.

Original data or a timely PR stunt

John Doherty, Founder & CEO, CredoJohn Doherty, Founder & CEO, Credo

My best-proven way to get links from high domain authority sites is to create something that no one else has. The best examples of this are either data or a timely PR stunt.

I have two examples. The first we did when I ran marketing at HotPads.com where we created a fake listing for the House of Cards house as the characters were moving into the White House. We did some media outreach to established contacts and ended up getting links from the likes of Today.com.

The second is stories we’d tell with data also at HotPads. We’d ask questions like “how much more will it cost you to shorten your commute in major US cities?”. We’d get that data from our dataset, crunch the numbers, write it up, and reach out to relevant media outlets telling the story.

So the process is this:

  • Brainstorm new interesting ideas for stories you can tell with information that is not public
  • Find the data
  • Create the story outreach to media contacts (establishing new ones if needed)

Create content which is newsworthy for PR and journalists

Amit Raj, Founder at The Links GuyAmit Raj, Founder at The Links Guy

When it comes to getting the most relevant and most valuable links, it comes down to 2 main things:

  • Be extremely targeted and specific with who you’re reaching out to.
  • Have a really personalized approach and don’t forget – you’re emailing a human!

 

Here’s a screenshot of one email I sent where we secured on a very high authority (DA 67) that was very relevant

link building outreach-1

So as you can see, I pointed out exactly what page I liked, I talked about something in passing that was happening with chatbots in the news, and I talk about the content I had and exactly why it might complement theirs.

(Note: I got specific and didn’t just say “Hey, this is relevant”!)

her reply to that initial email asking for a small blurb.

Podcaster outreach campaign

Ryan Scribner, co-owner Investing Simplev1Ryan Scribner, co-owner Investing Simple

My favorite way for building links in 2020 is by leveraging podcasts. A lot of people don’t think about this, but it is actually a great roundabout way to build links. Most people looking to build links will bombard blogs with requests for link swaps and guest posts. News flash; this strategy sucks.

Here’s what I do. I reach out to podcasters who also have a well-established blog and request an interview. Most of these podcasts also share the episode on their blog, which gives you an opportunity to get a link. During the interview, I mention my blog, which is what I am trying to build links for. Then, in the show notes and on the blog, they will mention your blog. Nine times out of ten, they include a link!

Most recently, I did this with the Millennial Investing podcast. This got me a link to my site with a DA of 52.

Engagement with bloggers by being active in their circle to get noticed

Itamar Blauer, SEO ConsultantItamar Blauer, SEO Consultant

My number one tip is to enhance your professional network and get introduced to people from high DA/DR publications. This involves being active in their circles and engaging with their posts, but over time, you can provide enough value that they might take your insights on certain topics.

The concept of providing value is very underrated when it comes to building strong links, and improving one’s professional network is something I’ve used for the past 12 months, and I’ve been featured in various popular websites.

All you need to do is go on popular social media platforms like Twitter and engage with respected figures. You can build up a following and find opportunities to guest post or appear in roundups/webinars/podcasts etc.

Use LinkedIn too, but not in a “salesy” way. Actually have conversations with people about their work, showing genuine interest in what they do. You can make some great friends along the way, too!

Get benefits from competitors’ site who have gone out of business

Shiv Gupta, CEO of Incrementors Web SolutionsShiv Gupta, CEO of Incrementors Web Solutions

I start with research finding those companies who have gone out of business, their domain has expired, or filing for some sort of bankruptcy.

I export all their backlinks and send bulk email to all the websites who were giving backlinks to them telling them that website they have been linking to is no longer in business.

They can give reference of our business as we can provide the exact service.

Flickr image link building

Ben Dracup, SEO Manager, Minty Digital

A strategy we have started to implement for clients in the last few months is image link building.
This is the process of adding client-owned images to Flickr under a creative commons license and requiring attribution in the form of a link to my client’s website.
Flickr - link building using images
This has resulted in links here. The image has also been featured on news websites. I’m having trouble getting this website, in particular, to link to our client’s website, but due to the fact that they are linking to the actual image on Flickr, this will improve the image’s ranking in Google image search which will increase the chances of other websites finding it and using it.
flick link building 3
flick image link building 2The process begins with using Google trends to discover the most popular phrases used which could describe your image. In this case, for the image above, we discovered that the phrase “medical laboratory” was one of the most popular phrases which relate to the image.
I then upload it to Flickr and license it under a creative commons license, which Flikr makes it very easy to do. I then make sure my chosen keyword is in important elements such as the filename, image title, and within the description.

Interviews with leaders, Event Jury, Collaborations with Conferences

Richa-Pathak-Digital Marketing ExpertRicha Pathak, Founder & Editor at SEM Updates

My tips to get high-quality SEO backlinks to my website are providing interview worthy content to the webmasters. A lot of website collects insights on various marketing trends from the leaders in the industry. Providing them what they are looking for or helping them with some good content can get you a good backlink from their website.

Another tactic is to participate or collaborate with the events of the conference. They add your brand logo and link to your website. It drives a lot of traffic to your website and it will help you be trendy.

Collaborate with various websites and blogs to exchange knowledge and mentions.

All of these worked great for me and received some great backlinks to my website.

Conclusion

There is no shortcut for building your SEO backlink strategy. You need to make sure you have all the right techniques in place. Falling for quick wins can get you penalized by Google or reduce your SERP ranking.

Most of the tips today talk about generating great content, great collaboration, content repurposing, outreach campaigns, and community building.

Which one you are going to try first? Which techniques you have used?

Please share with us, we will be happy to include that too.


About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.

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