To beat the competition Facebook always tries to innovate their advertising features.
Facebook again surprised advertisers by introducing this amazing feature called ‘Offline Activity’ custom audience.
So, What This Offline Activity does?
Have you heard of thecustom audience on Facebook? Well, this is another type of custom audience, which allows you to retarget the people who interacted with your business offline.
According to Facebook – “Create a list of the people who interacted with your business in-store, by phone, or through other offline channels.”
How to use this feature?
Go to ‘Asset Library’ tab in Facebook Business Manager.
Now just click on ‘Custom Audience’ tab.
Add multiple filters to refine the audience as per the requirement.
Select the previously created events from the drop-down menu.
“Enter the number of days prior to today that you’d like to show results from. People will be removed from your audience after this time unless they meet the criteria again.” – Facebook
It takes time to populate the list. Initially you must have at least 20 people in the list to retarget.
Now advertisers can draw the conclusion effectively from their offline campaign and make the data insightful.Facebook is expert in understanding customer’s pain points and building solution to overcome.
By introducing this feature Facebook again proved that it is the best advertising platform these days.